Marketing Managers

Also called: marketing, manager, bd director (business development director), bd manager (business development manager), brand manager

1. Your job

2. What you do

3. Your result

4. Your plan

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Step 2: Tick the things you do at work

We ticked the main ones for you. Untick anything you don’t do. Tick anything else you do.

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managersStart market research studies, or analyze their findingsDevelop pricing strategies, balancing firm objectives and customer satisfactionEvaluate the financial aspects of product developmentIdentify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factorsRecommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of productsCompile lists describing product or service offeringsUse sales forecasting or strategic planning to make sure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trendsDirect the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activitiesConsult with product development staff on product specificationsConduct economic or commercial surveys to identify potential markets for products or servicesCoordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services